Real Estate’s branding challenge: An interview with Marc Davison of 1000watt Consulting

Many of you have been asking me for the radio interview I did with Marc Davison from 1000Watt  Consulting. Here it is in all of it’s glory.

It was a great interview with a bunch of good pieces of wisdom throughout. Below are some time stamps of different topics we got into. Let me know what you think in the comments below!

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1:23 – The inspector killed the deal. How Marc got into the real estate vertical.

7:21 – How the real estate industry is being affected by technology/web 2.0/social media

12:28 – Social Media is not new. Don’t dabble.

15:26 – Is real estate a loved brand?

19:23 – The struggle of the real estate industry marketing it’s value proposition.

20:40 – The secret to becoming #1.

28:13 – Transparency and core values

31:38 – Redfin and online ratings

40:25 – Should realtors and brokerages outsource their social media?

45:25 – Title industry: a thought onbeing more innovative

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